N.C. Museum of Natural Sciences


DAY 1        DAY 2        DAY 3        DAY 4        SCHEDULE AT A GLANCE


Day 1: Sun., April 24, 2016

Arrivals throughout the day at RDU International Airport–complimentary shuttles will run on a schedule based on arrival times.

Noon – Registration for conference opens at hotel
Afternoon (Time TBD) – Eastern Chapter Executive Committee meeting
3pm – Optional, guided sightseeing tour of Raleigh
6pm – Buses will pick up attendees for Opening Night Reception

Raleigh Beer GardenRaleigh Beer Garden

6:15pm – Opening Night Reception at Raleigh Beer Garden
21 breweries, numerous bottle shops and the largest beer garden in the world make Raleigh the place to be for beer-lovers; with the July 2015 opening of Raleigh Beer Garden, finding a favorite, rare brew just got easier. Recently verified as having the Guinness World Record for largest number of operational taps, the Raleigh Beer Garden boasts a current setup of 366 draft beer taps that offer 144 North Carolina craft brews on the first floor, aptly named the Carolina Garden, alongside the second floor’s World Garden of 222 drafts from across the nation and around the world. The rooftop bar also houses an additional set of taps that feature different seasonals, event and specialty brews.

8:30pm – Bus returns to hotel
Any individuals who want to stay later can ride the R-LINE (free, downtown Raleigh circulator) back to hotel.

Ghost tourOptional after-reception tour:

Raleigh Haunted Footsteps Ghost Tour

The Raleigh Haunted Footsteps Ghost tour is a 1.5-mile walking tour designed for visitors seeking a unique and different downtown Raleigh experience. The tour combines local ghost stories, folklore and local history as it takes you to four different ghost and paranormal sites to hear about haunts (Capitol Phantoms, the peg-legged ghost, Yarborough House ghosts and Raleigh City Cemetery are on the itinerary). The tour wraps up with the stories of the gruesome experiences of centuries past at Moore Square, one of Raleigh’s two remaining green spaces/parks, established in 1792.

Day 2: Mon., April 25, 2016

7:15am – Associates can begin setting up for the Media Marketplace
7:45–9am – Chapter breakfast business meeting
9:15–11am – Media Marketplace
Sponsored by the American Revolution Museum at Yorktown

Jamie Faulkner MageauKeynote speaker – Jamie Faulkner Mageau

Navigating the Future: Travel Industry Trends

Join Jamie Faulkner Mageau, director, research products, at the U.S. Travel Association, for a keynote talk that will reveal the most recent domestic and international travel trends. Hear about their current domestic campaign, Project: Time Off, which aims to change the vacation-shaming work culture of the U.S. and help position time off as an economic and personal necessity. By understanding the demographics and current trends driving U.S. travel--the strength of the dollar, lingering impacts from the Great Recession, evolving travel parties and the shift in family makeup--you'll gain greater insight into the minds of your readers and visitors.

12:30–1:15pm – Lunch
1:30pm – Concurrent professional development sessions
Monday professional development sponsored by The National Aquarium

JackTrack A – The Joy of iPhotography: How to Shoot Anything, Anytime, Anywhere

Expert iPhone photographer Jack Hollingsworth will share 50 tips, tricks and techniques for making your iPhone photography look as good as your DSLR photos. Hollingsworth, over the past five years, has shot more than 500,000 iPhone photos in 20 different countries. He knows what it takes to make mobile content stand out. Come and learn from one of the top influencers in the field today. And be well on your way to creating the best photography of your life! Anything. Anytime. Anywhere.

SpeakersTrack B – Increasing Your Visibility–and Your Bottom Line–With Instagram

Why should I use Instagram? It’s a question we’ve all asked, and with the help of Gary Kayye, Deb Thompson and Jason Frye, you’ll see the value Instagram brings to establishing your personal brand; building engagement with your audience; and reaching out to new readers, editors and publications.

2:45–5:30pm – Half-day media tours

Half-Day Media Tour Options

Videri ChocolateRooted in Raleigh - FULL

The Raleigh area has been mentioned on an array of recent "best of" lists, and with a growing community of young, hip designers and entrepreneurs, the creative scene is making waves. Take a walk through the Warehouse District where old brick warehouses are seeing new life as the home for young entrepreneurs and creative minds. Explore Raleigh Denim Workshop, which has brought back the notion of North Carolina being the mainstay of great American denim by using local materials and artisanal methods to create an ideal pair of jeans. Check out the award-winning, bean-to-bar Videri Chocolate Factory (pictured left), making small-batch chocolates, and end the tour at one of the area’s favorite breweries, Crank Arm Brewing.

Carolina BBQCarolina Cooking - FULL

Join Taste Carolina Gourmet Food Tours for a walking tour of downtown Raleigh! Meet chefs while enjoying their innovative cuisine featuring local ingredients. You'll get a fantastic sense of the city along the way, including its history, architecture and all things foodie. Wear comfortable shoes and dress for the weather. This tour is about two miles of walking.

N.C. Museum of Natural SciencesRaleigh’s New World

Take a guided tour of the North Carolina Museum of Natural Sciences, the largest museum of its kind in the Southeast and one of the state’s top cultural attractions. Start off in the main building for an up-close look at the Acrocanthosaurus (Terror of the South), the dominant predatory dinosaur of its time, or spot the live animals incorporated into our many exhibits, ranging from poison dart frogs to hellbender salamanders to a two-toed sloth. Then travel across the bridge to the Museum’s Nature Research Center, featuring hands-on experimentation labs, working research labs and a one-of-the-kind, three-story multimedia theater – the Daily Planet. After which there will be time for you to explore on your own or learn more about the labs from a Museum scientist.

SegwaysFamily Fun - FULL

Get an overview of downtown Raleigh during a guided Triangle Glides Segway tour (pictured left) showcasing a mix of historic and new landmarks in downtown Raleigh, including Fayetteville St., the North Carolina State Capitol, the North Carolina State Legislative Building and complex and the North Carolina Executive Mansion. Afterward, head to Moore Square to play like a kid at Marbles Kids Museum and take in an IMAX movie.

Museum of Art Art ParkArt and Nature - FULL

With the gorgeous spring weather comes the need to be outside under a Carolina-blue sky, and this tour explores two of Raleigh’s most notable outdoor spaces. Start in the stunning Rodin Garden at the N.C. Museum of Art to see how art can intersect with nature, then stroll through the Museum Park (the largest art park in the nation, pictured left) with its larger-than-life outdoor art installations. Next head to the JC Raulston Arboretum at N.C. State University, a nationally-acclaimed garden with one of the largest and most diverse collections of landscape plants adapted for use in the Southeast.

6:30pm – Meet in hotel lobby to depart for Dine Around restaurants.

Day 3: Tues., April 26, 2016

8-9am – Breakfast Buffet

9:15am – Concurrent professional development sessions (Details coming soon!)
Tuesday professional development sponsored by the Nemacolin Woodlands Resort

SpeakersTrack A - Editors Panel: Working with Editors in a Changing Media Landscape

Join our panel for a timely discussion on how to best with work editors in today's ever-changing media landscape. Panelists from newspaper, magazine and digital outlets will include Kevin Benefield, editor of Southbound magazine; Erin Booke, travel editor at The Dallas Morning News; and DeMarco Williams, managing editor at

Scott PeacockTrack B - PR in the Age of Digital Influencers

Join Scott Peacock, an associate member with Visit North Carolina, in a discussion about why it’s essential to embrace digital influencers in your public relations program, ways to meet their particular needs and metrics for sizing up success. You’ll also learn how your team should adjust its approach in the digital influencer era.

10:45am–4:30pm – Full-day media tours with lunch

Full-Day Media Tour Options

Chef Ashley ChristensenCulinary Raleigh - FULL

Go behind the scenes of Raleigh's best restaurants and food shops on this comprehensive culinary tour! Chat with owners, chefs and artisans, all inspired by local products and ingredients, who are helping to make Raleigh one of the country's hottest cultural and foodie destinations. This tasty tour will feature farmer-direct coffee, French pastries, farm-to-table Indian fusion cuisine, a wine and cheese tasting, an urban farm tour, a cooking demonstration in a restaurant kitchen and a craft cocktail demonstration. Wear comfortable shoes and dress for the weather.

NC SymphonyArtful Getaway - FULL

From impressive permanent collections to extraordinary visiting exhibits and a year-round schedule of live performances, the destination's museums, galleries and performing arts venues create a cultural epicenter in the South, beckoning enthusiasts to N.C.'s capital city. During this tour, hear a short live performance by the nationally acclaimed North Carolina Symphony and then explore the North Carolina Museum of Art, one of the premier visual arts museums in the Southeast and home to a world-class collection including more than 30 Rodin sculptures, plus the 164-acre Museum Park. Enjoy lunch at Iris, the museum restaurant, where the food is the art. We’ll head to the Warehouse District (which USA TODAY named one of the "10 Best City Art Districts"), a trendy, six-block area adorned with re-purposed brick warehouse spaces and home to our final tour stop: Contemporary Art Museum (CAM Raleigh), the only non-collecting contemporary art museum in the state, where the museum's largest exhibition to-date, Ease of Fiction, will be on display.

Craft beerCheers to Craft Beer

The Raleigh area–with its towns, from Apex to Zebulon–can not only lay claim to 21 of the 120-plus breweries in N.C. but also the state’s first female-owned brewery, a brewery that started in an airplane hangar and some of America’s best beer bars. Plus, it hosts events like Brewgaloo and Beericana Craft Beer and Music Festival. Whether you and your readers are interested in touring a brewery to take home new tips or visiting strictly to taste, Raleigh will surprise with plenty to do and plenty to drink. On this tour you’ll taste and tour at some of the area’s most notable craft breweries and, chances are, you’ll get to assist in the beer-making process. This tour is the perfect pairing to help celebrate North Carolina Beer Month.

New Hope Valley RailroadWhistle Stop Tour - FULL

While Raleigh is the largest of the cities and towns that make up the destination, there are 11 other municipalities that add to the destination's character. On this tour take a ride on the historic 1904 New Hope Valley Railway and then travel to historic Salem St. in Apex, with more than 60 buildings and homes dating from 1870-1940 as well as a district listed on the National Register of Historic Places. Next, stop in neighboring Cary and visit sites such as Bond Brothers Brewing Company, historic Ashworth Drugs and end at the Raleigh area's only boutique hotel, the newly-opened Mayton Inn, for lemonade and cocktails on its veranda in downtown Cary.

Museum of Art Art ParkArt to Heart Trail

Hop on a bike from Oak City Cycling Project and ride the Art to Heart Trail, part of the Capital Area Greenway System. This seven-mile route will begin with a warm-up hike at Prairie Ridge Ecostation then bike through the North Carolina Museum of Art's Art Park (pictured left), stopping for a healthy Mediterranean lunch at Neomonde, continuing through Pullen Park and North Carolina State University's campus and finishing up in the Person Street neighborhood of downtown Raleigh for a celebratory cocktail.
This is a hilly bike route it is recommended that participants be in good physical shape before signing up for this tour.

NC State CapitolRaleigh’s History

In 1792 Raleigh officially became the state capital of North Carolina and so our history begins. Hop aboard the historic Raleigh Trolley and visit the North Carolina Museum of History, which traces the people, places and events that have shaped N.C.’s history. Make stops at the North Carolina State Capitol (pictured left) for a behind-the-scenes tour, Historic Oakwood (one of the largest collections of Victorian homes in the country) and Mordecai Historic Park, with the birthplace of President Andrew Johnson.

6pm – First shuttle leaves for The Umstead Hotel and Spa for those wanting to have a guided tour
6:30pm – Second shuttle leaves for The Umstead Hotel and Spa

The Umstead Hotel & SpaThe Umstead Hotel and Spa

Eastern Chapter Writing and Photography Contest presentation
Sponsored by the Hershey Harrisburg Regional Visitors Bureau
The Forbes Five Star, AAA Five Diamond Umstead Hotel and Spa offers unparalleled luxury in an environment that expresses an appreciation for the arts and embraces the wonders of nature. The six-story hotel, nestled against a three-acre lake, resides on 12 acres and is surrounded by plush gardens. The hotel also offers a wide array of artwork from local and national artisans. As a member of Leading Hotels of the World and Leading Spas of the World, you will be welcomed by an unrivaled level of luxury and Southern hospitality.
The Closing Reception and Dinner is a dressy event. Please no shorts, flip flops, jeans or other casual clothes. Jackets for men not required but encouraged.

Day 4: Wed., April 27, 2016

Morning – Breakfast on own at Rye Bar & Southern Kitchen (breakfast vouchers provided)

Check out
Complimentary shuttles will run from hotel to airport on a schedule based on departure times.

Time TBD – Post-conference tours depart hotel


This website powered by • © 2016 Greater Raleigh Convention and Visitors Bureau and SATW
421 Fayetteville St., Ste. 1505; Raleigh, NC 27601 • 1.800.849.8499 • Legal