Arrivals throughout the day at RDU International Airport–complimentary shuttles will run on a schedule based on arrival times.
Noon – Registration for conference opens at hotel
6:15pm – Opening Night Reception at Raleigh Beer Garden
8:30pm – Bus returns to hotel
7:15am – Associates can begin setting up for the Media Marketplace
Navigating the Future: Travel Industry Trends
Sponsored by VISIT PHILADELPHIA
1:30pm – Concurrent professional development sessions
Monday professional development sponsored by The National Aquarium
Track A – The Joy of iPhotography: How to Shoot Anything, Anytime, Anywhere
Expert iPhone photographer Jack Hollingsworth will share 50 tips, tricks and techniques for making your iPhone photography look as good as your DSLR photos. Hollingsworth, over the past five years, has shot more than 500,000 iPhone photos in 20 different countries. He knows what it takes to make mobile content stand out. Come and learn from one of the top influencers in the field today. And be well on your way to creating the best photography of your life! Anything. Anytime. Anywhere.
Track B – Increasing Your Visibility–and Your Bottom Line–With Instagram
Why should I use Instagram? It’s a question we’ve all asked, and with the help of Gary Kayye, Deb Thompson and Jason Frye, you’ll see the value Instagram brings to establishing your personal brand; building engagement with your audience; and reaching out to new readers, editors and publications.
2:45–5:30pm – Half-day media tours
Half-Day Media Tour Options
Rooted in Raleigh - FULL
The Raleigh area has been mentioned on an array of recent "best of" lists, and with a growing community of young, hip designers and entrepreneurs, the creative scene is making waves. Take a walk through the Warehouse District where old brick warehouses are seeing new life as the home for young entrepreneurs and creative minds. Explore Raleigh Denim Workshop, which has brought back the notion of North Carolina being the mainstay of great American denim by using local materials and artisanal methods to create an ideal pair of jeans. Check out the award-winning, bean-to-bar Videri Chocolate Factory (pictured left), making small-batch chocolates, and end the tour at one of the area’s favorite breweries, Crank Arm Brewing.
Carolina Cooking - FULL
Join Taste Carolina Gourmet Food Tours for a walking tour of downtown Raleigh! Meet chefs while enjoying their innovative cuisine featuring local ingredients. You'll get a fantastic sense of the city along the way, including its history, architecture and all things foodie. Wear comfortable shoes and dress for the weather. This tour is about two miles of walking.
Raleigh’s New World
Take a guided tour of the North Carolina Museum of Natural Sciences, the largest museum of its kind in the Southeast and one of the state’s top cultural attractions. Start off in the main building for an up-close look at the Acrocanthosaurus (Terror of the South), the dominant predatory dinosaur of its time, or spot the live animals incorporated into our many exhibits, ranging from poison dart frogs to hellbender salamanders to a two-toed sloth. Then travel across the bridge to the Museum’s Nature Research Center, featuring hands-on experimentation labs, working research labs and a one-of-the-kind, three-story multimedia theater – the Daily Planet. After which there will be time for you to explore on your own or learn more about the labs from a Museum scientist.
Family Fun - FULL
Get an overview of downtown Raleigh during a guided Triangle Glides Segway tour (pictured left) showcasing a mix of historic and new landmarks in downtown Raleigh, including Fayetteville St., the North Carolina State Capitol, the North Carolina State Legislative Building and complex and the North Carolina Executive Mansion. Afterward, head to Moore Square to play like a kid at Marbles Kids Museum and take in an IMAX movie.
Art and Nature - FULL
With the gorgeous spring weather comes the need to be outside under a Carolina-blue sky, and this tour explores two of Raleigh’s most notable outdoor spaces. Start in the stunning Rodin Garden at the N.C. Museum of Art to see how art can intersect with nature, then stroll through the Museum Park (the largest art park in the nation, pictured left) with its larger-than-life outdoor art installations. Next head to the JC Raulston Arboretum at N.C. State University, a nationally-acclaimed garden with one of the largest and most diverse collections of landscape plants adapted for use in the Southeast.
8-9am – Breakfast Buffet
Track A - Editors Panel: Working with Editors in a Changing Media Landscape
Join our panel for a timely discussion on how to best with work editors in today's ever-changing media landscape. Panelists from newspaper, magazine and digital outlets will include Kevin Benefield, editor of Southbound magazine; Erin Booke, travel editor at The Dallas Morning News; and DeMarco Williams, managing editor at ForbesTravelGuides.com.
Track B - PR in the Age of Digital Influencers
Join Scott Peacock, an associate member with Visit North Carolina, in a discussion about why it’s essential to embrace digital influencers in your public relations program, ways to meet their particular needs and metrics for sizing up success. You’ll also learn how your team should adjust its approach in the digital influencer era.10:45am–4:30pm – Full-day media tours with lunch
Full-Day Media Tour Options
Culinary Raleigh - FULL
Go behind the scenes of Raleigh's best restaurants and food shops on this comprehensive culinary tour! Chat with owners, chefs and artisans, all inspired by local products and ingredients, who are helping to make Raleigh one of the country's hottest cultural and foodie destinations. This tasty tour will feature farmer-direct coffee, French pastries, farm-to-table Indian fusion cuisine, a wine and cheese tasting, an urban farm tour, a cooking demonstration in a restaurant kitchen and a craft cocktail demonstration. Wear comfortable shoes and dress for the weather.
Artful Getaway - FULL
From impressive permanent collections to extraordinary visiting exhibits and a year-round schedule of live performances, the destination's museums, galleries and performing arts venues create a cultural epicenter in the South, beckoning enthusiasts to N.C.'s capital city. During this tour, hear a short live performance by the nationally acclaimed North Carolina Symphony and then explore the North Carolina Museum of Art, one of the premier visual arts museums in the Southeast and home to a world-class collection including more than 30 Rodin sculptures, plus the 164-acre Museum Park. Enjoy lunch at Iris, the museum restaurant, where the food is the art. We’ll head to the Warehouse District (which USA TODAY named one of the "10 Best City Art Districts"), a trendy, six-block area adorned with re-purposed brick warehouse spaces and home to our final tour stop: Contemporary Art Museum (CAM Raleigh), the only non-collecting contemporary art museum in the state, where the museum's largest exhibition to-date, Ease of Fiction, will be on display.
Cheers to Craft Beer
The Raleigh area–with its towns, from Apex to Zebulon–can not only lay claim to 21 of the 120-plus breweries in N.C. but also the state’s first female-owned brewery, a brewery that started in an airplane hangar and some of America’s best beer bars. Plus, it hosts events like Brewgaloo and Beericana Craft Beer and Music Festival. Whether you and your readers are interested in touring a brewery to take home new tips or visiting strictly to taste, Raleigh will surprise with plenty to do and plenty to drink. On this tour you’ll taste and tour at some of the area’s most notable craft breweries and, chances are, you’ll get to assist in the beer-making process. This tour is the perfect pairing to help celebrate North Carolina Beer Month.
Whistle Stop Tour - FULL
While Raleigh is the largest of the cities and towns that make up the destination, there are 11 other municipalities that add to the destination's character. On this tour take a ride on the historic 1904 New Hope Valley Railway and then travel to historic Salem St. in Apex, with more than 60 buildings and homes dating from 1870-1940 as well as a district listed on the National Register of Historic Places. Next, stop in neighboring Cary and visit sites such as Bond Brothers Brewing Company, historic Ashworth Drugs and end at the Raleigh area's only boutique hotel, the newly-opened Mayton Inn, for lemonade and cocktails on its veranda in downtown Cary.
Art to Heart Trail
Hop on a bike from Oak City Cycling Project and ride the Art to Heart Trail, part of the Capital Area Greenway System. This seven-mile route will begin with a warm-up hike at Prairie Ridge Ecostation then bike through the North Carolina Museum of Art's Art Park (pictured left), stopping for a healthy Mediterranean lunch at Neomonde, continuing through Pullen Park and North Carolina State University's campus and finishing up in the Person Street neighborhood of downtown Raleigh for a celebratory cocktail.
In 1792 Raleigh officially became the state capital of North Carolina and so our history begins. Hop aboard the historic Raleigh Trolley and visit the North Carolina Museum of History, which traces the people, places and events that have shaped N.C.’s history. Make stops at the North Carolina State Capitol (pictured left) for a behind-the-scenes tour, Historic Oakwood (one of the largest collections of Victorian homes in the country) and Mordecai Historic Park, with the birthplace of President Andrew Johnson.
Eastern Chapter Writing and Photography Contest presentation
Morning – Breakfast on own at Rye Bar & Southern Kitchen (breakfast vouchers provided)
Time TBD – Post-conference tours depart hotel